View SEO recommendations in HubSpot

Following SEO best practices leads to more organic traffic to your website over time. SEO recommendations can be viewed for your overall website or on a page by page basis. Learn more about specific SEO recommendations.

All HubSpot accounts have access to SEO recommendations in the page editor. SEO topics and the recommendations in the SEO tool are available for Marketing Hub Professional and Enterprise accounts and CMS Hub Professional and Enterprise accounts only.


Please note: the HTML content of a page or blog post does not include assets loaded over a script, like CTAs.

View SEO recommendations for all pages 

In the SEO tool, you can scan all live pages for SEO recommendations, including pages hosted outside of HubSpot. Depending on the size of your site, the scanning process can take up to six hours. SEO recommendations in the SEO tool are grouped by category and listed in order of priority.

  • In your HubSpot account, navigate to Marketing > Planning and Strategy > SEO.
  • Scan a domain for recommendations: 
    • To scan a new domain, in the upper right, click Scan new URL. In the dialog box, enter a URL for your website and click Scan URL
    • To scan a previously added domain, under the domain name, click Rescan now
  • When the scan is finished, hover over a subdomain and click View recommendations


  • On the recommendations page, click a category in the left sidebar menu to view more recommendations.
  • To see specific pages for a recommendation, click View pages
    • To fix a HubSpot-hosted page or blog post, click Fix in editor
    • To fix a page hosted outside of HubSpot, click the page URL to navigate to the page.


  • To hide a recommendation, hover over a specific page and click Hide. In the dialog box, select a reason for hiding the recommendation, then click Hide.
  • To unhide page recommendations, click Show all hidden recommendations at the bottom of the page.



View SEO recommendations for a specific page or blog post

You can also view some recommendations for a specific page or blog post in the content editor or its details page. 

View recommendations in the content editor

  • In your HubSpot account, navigate to your website pages, landing pages, or blog.
  • Hover over a page or blog post and click Edit.
  • Navigate to the Optimize tab.
  • In the left sidebar menu, click a category with a red circle to see incomplete recommendations. Each completed recommendation will have a green checkmark. Each incomplete recommendation will have a grey checkmark.


View recommendations in page or post details

In the Optimization tab, you'll find recommendations to improve your content's performance in search engine results.

  • In your HubSpot account, navigate to your website pages, landing pages, or blog.
  • Click the name of a published page or blog post
  • On the page details page, navigate to the Optimization tab.  In the left sidebar menu, select an SEO metric to analyze: 
    • Search Queries: search queries that are returning your content in Google search results. This data is only available if you're using the Google Search Console integration. 
    • On Page SEO: SEO recommendations for your content. Click Rescan now to scan the page for recommendations. This process can take several minutes. 
    • Inbound Links: links to this page from external websites. 
    • Internal Links: links to this page from other parts of your website. Internal links show search engines how your content is organized around topics.